One-size-fits-all is fading into oblivion. Consumers in 2025 crave identity. From initials on sneakers to hyper-targeted colorways reflecting zodiac signs or local weather trends, personalization is the new premium. Custom embroidery, modular garment structures, and self-designed graphics—powered by AI-driven interfaces—are making even casual fans feel like co-creators. The modern buyer no longer just wears a […]
